About Us
Tradition & Innovation
Welcome to Éternel, an epitome of contemporary elegance overseen by Carranza y Carranza, a revered jewelry boutique in Mexico, esteemed for over six decades, and renowned for a legacy of enduring brilliance. Carranza y Carranza has established itself as a beacon of quality, known for its commitment to working only with the finest materials. Renowned worldwide for housing the world's most beautiful diamond, The Original Ideal Cut®, Carranza y Carranza ensures that all its diamonds embody the pinnacle of luxury.
Éternel represents an exciting plunge into the avant-garde world of progress, innovation, and high-end luxury in the realm of lab-grown diamonds. Our focus lies in delivering the highest quality lab-grown diamonds that adhere to Carranza y Carranza's esteemed standard, The Original Ideal Cut®. This distinction sets us apart, as we become the exclusive purveyors of lab-grown diamonds that meet this exacting criterion.
Our Mission
At Éternel, our vision is rooted in a desire to redefine the industry, combining the allure of luxury with a progressive mindset. We aspire to create an inclusive and diverse jewelry experience, embracing the ever-evolving landscape of beauty. Our mission is to provide discerning customers with exceptional lab-grown diamonds that exude brilliance, craftsmanship, and sustainability.
In line with our commitment to innovation, we harness cutting-edge technology and state-of-the-art techniques to cultivate our diamonds. By adhering to the highest ethical standards and sustainable practices, we strive to minimize our impact on the environment while offering an exquisite alternative to natural diamonds.
Our Vision
Éternel aims to transcend boundaries and captivate individuals who value beauty, quality, and conscience. We invite you to embark on a journey with us, where tradition meets innovation, and where every piece tells a story of timeless elegance and responsible luxury.
Indulge in the splendor of Éternel, and discover a new paradigm in the world of high-end jewelry, where sustainable luxury shines with unparalleled radiance.